Portland's Beer Bus delivers
taste of the town
The Associated Press 11/21/98 4:32 AM
By HANS GREIMEL Associated Press Writer
PORTLAND, Ore. (AP) -- Oregonians love their beer so much,
they're trying to make it a tourist attraction. And Jim Long's Brew Bus
is in the fast lane when it comes to taking craft brew aficionados out
for a taste of the town.
"Since Oregon is the microbrew capital of the United States,
we thought 'why not show off our wares'," said Long, who leads beer lovers
and curious tourists on a four-hour junket to tour Portland's breweries
and sample their brews.
Portland leads the nation in the concentration of microbreweries
per capita with 44. And 15 of these are scheduled stops for the Brew Bus.
Since the bus first got rolling three years ago, thousands have climbed
aboard to taste the gamut of homegrown beers -- each taster receiving
a "College of Brew Knowledge" diploma after completing the 20-sample regimen.
"I lived here for 11 years and never knew so much about
beer, and I even delivered to the breweries," said truck driver John Cormier
as he gestured wildly with a beer glass in each hand at one of the stops.
But the $29.95 brewery tour is no beer-swigging, frat party
on wheels. It's Oregon's answer to the wine-tasting tours that draw thousands
every year to California's Napa Valley. "This is a sipping tour, not a
pub crawl," Long said. "I pass out scoring cards so they can develop their
taste and find what they like best. We try to expose people to different
styles and tastes." And what a range of tastes there are in Portland....
Wheat beers, pale ales, pilsners and stouts. Beers tinged with honey,
apricots and even coffee.
"What do you taste in the porter, folks?" Long asked a group
of National Guard officers in town for a convention. Before them sit half
empty pints of amber, golden, crimson, and fudge-colored beers. "Chocolate,"
said one. "Espresso," said another. "How about the Bavarian Weizen? It's
the most controversial beer on the tour," Long prodded. The wheat beer
sometimes draws a grimace for its spicy aftertaste. The tasters check
their score cards where they've jotted down notes. People take it seriously.
"Nutmeg." "Cloves." "Some kind of nasty pineapple."' And the beers keep
coming.
Long diligently points out the bathroom before loading up
the bus and moving on to the next brewery, each of which has its own personality.
Widmer Bros. is a stately tavern in a turn-of-the century brick building.
Portland Brewing, dubbed the prettiest brewery in the West, features hand-hammered
copper brewing vats. At Bridgeport, British-style ales disappear down
the gullets of party-goers frolicking in its cavernous beer hall. Meanwhile,
twenty-somethings cradle small-batch brews at the Old Lompoc and shoot
a game of pool.
By the time the Brew Bus circles back to the hotel, it doesn't
seem so ironic that a town known for its pouring rain has something else
on tap: a beer -- and a brewery -- for everyone.
"I think the microbrewery concept is just wonderful and
because the weather is so terrible in Portland, it gives you a good excuse
to be inside if you have a brewery to go to," said Irene Anderson, a 52-year-old
teacher from Australia on tour with a singles group. "I can see why they
invented it." |